How I Recruited 150 Reps to Finally Find Success in MLM
Too many people fail in MLM. In this post, How I Recruited 150 Reps to Finally Find Success in MLM, I reveal some secrets to MLM.
I’m going to share with you my history with internet marketing and MLM so you can see the characteristics and patterns of what it actually takes to finally succeed in MLM.
In The Beginning There Were Tweets
I began internet marketing in 2011 by promoting my Tunecore music links on Twitter.
I had just created a poor quality full-length music album and had just heard about Twitter and these little things called “tweets.”
I thought it was brilliant that anyone could post a link on social media and receive a ton of attention, and ideally, orders.
My music career bombed and I made like two sales in Japan before moving onto promoting my Amazon book link on Twitter when I created a new memoir.
I was hooked on promoting these short little links on Twitter and got pretty good at crafting short, compelling tweets.
My ebook did a little better than my music as I moved on from promoting my ebook to promoting other people’s digital products from Clickbank.
In the meantime, I realized that my new followers on Twitter took more of an interest to me in the beginning more than any other time in the “relationship,” so I followed new people every day so that they could read my tweets, and unfollowed the unfollowers after a week if they didn’t follow back.
Within a couple years, I had over 80,000 followers on Twitter.
This was before a lot of people were buying fake followers.
Most of these followers were writers, like I was, so when I promoted a Clickbank product targeting ebook authors, I made $2,200 that year.
That was my first somewhat successful year as a internet marketer!
That was 2013. Two years after I started marketing online.
I never gave up, only switched focus and experimented a lot with tweets and digital products.
The one key to success is to constantly A/B test different things.
You will never strike gold the very first time you set something up, and if you do get that lucky, luck will always fade away on the internet.
You must always evolve because the internet and people are always changing.
In 2014, I discovered MLM
MLM was completely new to me.
It was like affiliate marketing on steroids.
But, it was familiar enough, due to my internet marketing experience, that I ran with it.
We were given “opportunity links” as distributors and you can imagine what fun I had promoting those links.
Since I already had 80,000 followers on Twitter, I just switched from promoting Clickbank links to MLM links.
The principle was the same, but MLM was different.
MLM, also known as network marketing, was about “networking” with people and building friendships and partnerships.
I stumbled into a roadblock by not creating any “trust factor” with my followers and many didn’t sign up with me.
I was just some guy on Twitter that spammed a lot of links.
No one got to know me because I wasn’t leading them to any valuable content.
This blog was only a year old and had little traffic.
But, just by the sheer size of my Twitter following, I managed to get around 75 people into my first MLM business.
However, since I didn’t really establish a trust factor with any of my new reps, they quit because they were “get-rich-quick” seekers like I was.
In MLM, you attract the type of people that you are.
I was praying and spamming on Twitter, hoping to build a MLM organization.
But, network marketing has a way of magnifying your personality, and I was just being impatient, greedy, and not connecting with anyone.
Eric Worre, a huge network marketer, stated once: “MLM will either be a blessing or a curse depending on who you are.”
As an ex-alcoholic and somewhat narcissist, MLM was kicking my butt!
It seemed like every other night I wanted to cry, and people were quitting without reason.
But, I kept going and took to training by watching hundreds of MLM training videos on YouTube.
I took copious notes like a Freshman in college.
I really wanted to learn the profession.
In 2016, My First MLM Went Down in Flames
Not only was I stressed and only making around $150 a month in MLM, but now I noticed some leaders quitting our company as well.
It’s pretty scary to find out that your sponsor and the CEO of the company have been fired!
The company scrambled to replace the CEO and brought in a “talking head” to inject enthusiasm back into the company.
There was only one company update for an entire month when I contacted the CEO replacement on Facebook and asked what was going on.
My heart sank even more when he said: “I don’t do MLM anymore.”
Most people would have quit.
Even creepier, my sponsor and the old CEO were stalking me on Facebook and gmail trying to get me into their new MLM.
I was still in the old MLM and learned from all the MLM training videos that you need to remain faithful to one MLM forever.
So, the key here is to weather the storm, because there will be a storm for sure.
No MLM is perfect, even Amway has had some huge lawsuits against them.
So, as a faithful network marketer, I stayed active as a member in that MLM until it was merged into my second MLM company that I’ve been with ever since.
Most top leaders in MLM will have huge trials like this that they lived through and then went on to make it big.
Being an entrepreneur is managing risk.
That’s why the leaders in MLM make over $100k a month; they manage risk, keep camaraderie up, and motivate large organizations.
The storm will pass.
You will never make life-changing income by switching companies when things get hard.
Just like in life, or the stock exchange, there are peaks and valleys in growth.
Even if you are growing fast, there will be setbacks and growing pains.
The growing pains in MLM involve other people and your ego and your insecurities.
The sooner you take out the emotions in your MLM, the better and quicker your success will be.
The 76th Distributor in My 2nd MLM Business
In my second MLM, I was two years old in the industry.
I had seen a lot of people come and go and I was still standing.
People, in their unpredictable nature, refined me into a more patient, well-rounded man, and I could manage stress better.
Of course, I still had bad days in MLM, but not like the life-sucking agony in the beginning.
So, it’s crucial to get past your two years in MLM, because it will get better, I promise.
When I recruited my 76th rep in my second MLM, I treated them a lot differently than my first rep because I had changed.
The quality of my new recruits improved dramatically because I was practicing and learning more self-development.
Are you Duplicating?
Then, one day, something miraculous happened.
One of my new reps brought in a person, then another, then another.
The whole point of MLM is to create duplication and get your reps recruiting themselves, because without duplication you’re a one person show, which won’t provide you with passive residual income and time freedom later down the road.
Duplication is the bread and butter of your MLM business.
You might as well be selling product from back of a van if you don’t have duplication.
Of course, in MLM you “earn as you learn.”
And, duplication leads to “momentum,” which is a phenomenal feeling.
When you achieve momentum in MLM, not only does your income skyrocket, but your team starts building with or without you.
This stage of your business is what Jordan Adler calls “beach money.”
You can literally lie on the beach as the income rolls in.
This is every business owner’s dream, and it’s more obtainable for the normal person with MLM rather than a brick and mortar business.
I’m not quite at the “beach money” stage, but I can say that I work full-time from home because of MLM.
If it wasn’t for MLM, I would be breaking my back at some restaurant at the age of 45.
MLM was meant for me.
You’ll know if it’s meant for you!
Once you get MLM into your blood, there’s no turning back.
- Find your niche, or area of expertise within MLM. (my ebooks and music wasn’t my niche. Helping people with social anxiety with my product was.)
- Constantly A/B test marketing tactics. ( You can’t slap something up and leave it forever.)
- Be faithful to one MLM and give it all you got.
- Expect the first two years to suck. (This is a 3 to 7 year game plan.)
- Take your emotions out of the business.
- Self-development will improve the quality of people you attract.
- You only need 3 to 5 key leaders on your team to make six to seven figures a year. (not mentioned early.)
Thanks for reading! I hope this really helps somebody out there.
Please share this and comment below if you have your own story in MLM.
Erik Christian Johnson is a full-time blogger, self-development advocate, and full-time network marketing Entrepreneur.