MLM Training and Lead Generation Tips for 2018

MLM Training 2017

MLM Training 2018: How to Build Your Home Business with Attraction Marketing

Thank you for your interest in learning more about network marketing! Learning about this exciting $190+ Billion dollar industry is worth the investment.

I am here to help you find success in network marketing. It’s an alarming fact that 97% will quit their network marketing business within a year.

This number could easily be reduced if we just had the proper understanding of what it truly takes to succeed in any business online.

Why is it that most of us can go through 4 years of college, work our butts off, study all night, and do all of that without getting paid – even more so, paying colleges and universities a lot of our money, and a lot of it borrowed money?

We do this because we want a better life when we graduate.

We want a profession that can pay us what we deserve.

We want to provide for our family and take vacations.

Well, guess what?

Network marketing is just as serious as going to college.

When we put in the same effort into our network marketing business as we would do in college or university, we truly can see the power of the network marketing business model.

We will start to get paid substantial income.

But, this doesn’t happen overnight, and that’s why many people quit.

They treat their new network marketing business like a little “side hobby” that they will do twice a week for one hour.

Ask yourself this: If you studied only two hours a week in college, how would your grades be?

According to one University website, it takes 3 hours of study outside of class per one credit.

So, if you are taking 12 credits per semester or quarter, that is 36 hours of study per week.

Most people only put two hours per week into their new network marketing business that they paid at least $100 a month to start.

Of course, putting two hours a week in anything wouldn’t yield much results, including:

  • Working out in a gym
  • Our marriage
  • Our Job
  • Our health
  • Our sleep

If we put only two hours of work into anything listed above, we would fail.

Same goes for our network marketing business.

It’s okay if you want to start out part-time in network marketing, but even part-time doesn’t mean two hours.

Part-time is technically at least 15 hours a week.

So, what can you do in network marketing in 15 hours?


  • You can shoot one 3 minute video using your smartphone and upload it to YouTube and Facebook each day. (30 minutes).
  • You can write one blog post of 600 to 1000 words on your blog each day. (2 hours) 
  • You can reach out to 10 to 20 people about your business each day.
  • You can create a cool image and put it on Instagram and Pinterest, and have the image lead back to your blog post. (1 hour)

That right there is a 3.5 hour day.

If you did that 5 days a week, you would be generating 5 to 10 leads a day within a year.

Within 4 years, (Bachelor’s Degree) you could be making realistically $10,000 a month in network marketing, whereas the average graduate with a Bachelor’s degree makes $4,220 a month according to National Association of Colleges and Employers for 2015.

But, in reality, we all know of college graduates working as waiters and waitresses and not being able to find a job in their chosen profession.

Many graduates need to stay competitive and receive a Master’s degree or higher to even get the job they want.

Network marketing is a real profession.

It levels the playing field and allows the average person to make substantial income with no educational requirements.

The basic requirement for network marketing success is as follows:


  • Commit to your new network marketing business for the long-term. Expect 2 to 4 years to start making over $1,000 a month of residual income.
  • Expect to get paid the same amount of money in network marketing for the same amount of self-development you put into yourself. That means reading, watching, and listening to network marketing trainers and success and leadership coaches.
  • Expect to create content on the internet. As Gary Vaynerchuk once said, “You don’t exist on the internet without content.”The minimum requirement for creating a successful network marketing business is being consistent on social media, writing posts, shooting videos, etc.
  • You will either need to create free content or get really good at prospecting “paid Leads.” And, paid Leads are expensive and difficult to “close.”
  • Master one social media platform to generate Leads with. Facebook Live, Instagram, and Pinterest are great places to generate Leads when you master the lead generation strategies of that platform. Example: If you like Instagram and want to generate leads with Instagram, you would find a leader using Instagram and purchase their informational product, study it, and implement it. Once you master one platform, incorporate another one.


  • Join a network marketing opportunity, do very little, then join another MLM thinking it will improve your chance for success. The honest truth is that if you can’t achieve success in one, you won’t succeed in another one. The only way to improve your chances of success is to learn more about prospecting, work on self-development, and increase your production of content and prospecting.
  • Think that this is a “get-rich-quick” scheme and if you could just get that ONE person in, you’ll be rich! The reality is, you’re Uncle, who did Sales 20 years ago, is NOT going to make you rich. It takes recruiting a lot of people to find 3 to 4 Leaders who bring in 80% of your income.
  • Treating your new network marketing business like a little hobby you do “once-in-a-while.” This will make you NO money.
  • Spamming and posting your opportunity links on MLM Facebook groups hoping you get tons of Leads. The fact is, almost every new network marketer does this and no one pays attention to you.
  • Spamming your link on Twitter. If you don’t offer content with valuable information, not many people will click.

I’m sure you get the point.

If it seems easy to do, you know that everyone has already tried it and it probably doesn’t work.

The bottomline is:

Take the time to learn how to do network marketing the right way.

Go onto YouTube and start assimilating all the free MLM training on there.

Take notes, like you’re in college.

Study network marketing as if it’s your new career fresh out of college.

Go to Amazon and type in “network marketing” and find the Top 100 list for MLM and network marketing and begin to purchase one new book each week.

Purchase training products for your desired social media platform for prospecting.

Leaders read a lot and invest in themselves, even the millionaires have mentors.

So, keep an open mind always and never stop learning.

The moment you think you know enough, is the day your business starts declining.

“The more you learn, the more you earn.”

Branding YOU online, not Your MLM Company

Another BIG mistake new network marketers make is that they get excited about their new company and products so much that they begin posting tons of company and product pictures all over social media.

They also start using the company images for their social media profile pictures and change their bio to say something like this:

Distributor #564377 for (mlm company). Awesome organic products with Mt. Fuji Spring Water and Holy Sea Salt. Click here to BUY!

The truth is no one cares that your product is made with holy salt or Omega 3’s from Mars.

You may have heard this saying:

People buy People.”

Your followers on social media don’t necessarily care about your product. They care more about trusting YOU in guiding them to success with a home-based business.

If you come off as being flaky and trying new companies each month and are spamming deals every ten minutes on Facebook, no one will follow you and buy from you.

Start by branding YOU on the internet

That means using a clear “headshot” of you, ideally smiling on all your social media profiles.

Use the same headshot so people can easily recognize your between all social media platforms.

Have an interesting bio. Talk about your hobbies and some aspect of your personality, instead of:

Click the LINK to make MONEY MONEY MONEY!!

Google is working hard at removing this type of spam on the internet so don’t be one of them.

When you are a distributor for a network marketing business you are an Entrepreneur, a Wellness Coach, a Lifestyle Expert, etc.

You “consult” people when they reveal their difficulties with you.

That doesn’t mean shoving your opportunity down people’s throats.

When you create content online and provide solutions for people, you will “attract” people to you.

That’s why they call it “Attraction Marketing.”

Attraction Marketing Versus Bugging Friends and Family About Your MLM

90% of people who begin their journey in network marketing by becoming a distributor don’t really understand how to attract customers, aka “Leads”, “prospects.”

They think if they can just post their business link all over social media, that people will come running, sign up, and they become rich!

The truth of it is: If it were that easy everyone would be rich.

There’s thousands of savvy and very skilled marketers on the internet that exhausted this tactic back in the early 2000’s.

Now, people are sick of spam and want to receive something valuable instead, like an article providing FREE information on how to build a home business. This is also called “providing value to the marketplace.”

People online want value. They want to know how they can start a home business and actually succeed. They look on the internet to find answers to their problems.

They don’t find any value or solution from a tweet on Twitter or a post on Facebook that reads: “JOIN ME, JOIN ME, JOIN ME, and make $5,000 a week on AUTOPILOT!!”

This is garbage, and is also an unrealistic lie.

The people who post this kind of spam are usually brand new themselves in MLM, have made little money, and are DESPERATE.

These people buy more lottery tickets than they do on educational material that could further their understanding and skills about their home based business.

These people are praying that that “one person I get in my MLM business will make me RICH!”

The truth is: It takes lots of recruiting and prospecting to find a good few leaders out of hundreds of people.

Therefore, you need to create a constant stream of leads everyday for your home-based business.

If you rely on the lazy way of just “buying leads” and you have no idea how to call your leads and “close them,” then you are going to lose a lot of money.

No one can buy enough leads, without knowing the skills to close them, without learning the skills on how to speak to your leads on the phone.

But, not many people want to buy hundreds of dollars worth of leads only to get hung up on.

So, what’s the solution?

Attraction Marketing.

Attraction Marketing, like I said earlier, is providing VALUE to the marketplace.

So, what’s the fastest way to provide value to the marketplace?

First, you need to position yourself as an “authority” in MLM.

This might sound scary, but it’s actually easy to do.

All you need to do is called ILT.

I = Invest

L= Learn

T= Teach

I will break this down.

When you join MLM, you have to first “Invest” in your education.

MLM is a serious profession and generates nearly $200 Billion a year in sales globally.

So, just like a doctor or lawyer who goes to college to learn about their profession, you will want to learn all you can about your profession.

The quickest way to do this is to buy ebooks on MLM, watch generic training videos about MLM, and mentor with MLM leaders.

After you invest in your education, you LEARN and take notes from the material you are consuming. This is pretty straightforward. Take lots of notes and commit to learning something new everyday about MLM.

Last one, and most important one, is TEACH.

You need to teach what you learn. Many people stop at learning, and never teach what they learn.

If you want to generate tons of free leads using Attraction Marketing, you NEED to teach what you learn.

This is easier than you think.

I will break it down.

You buy the book “Go Pro” by Eric Worre.

You read the first three chapters and take lots of notes.

You then memorize some of the key points you learned.

Then, you grab your smartphone and have the facebook app installed so you can record a facebook “Live” video.

You title your Facebook Live video something like “Attracting Leads without Breaking the Bank.”

You then hit “Record” and say:

Hi, this is (name)

Today I want to talk about how YOU can attract Leads into your MLM without breaking the bank.

You talk for 3 minutes about 3 points that you learned in the book.

You don’t have to mention the book.

You just have to tell your audience in your own words how to attract leads without breaking the bank.

At the end of the video, you say:

Thanks for watching. I hope you got value from this. For more information on how to attract leads for your MLM business, please visit (your blog). Talk soon!

That’s it!

You learn a little, teach a little, and shoot a video or write a blog post about it consistently (at least 3 times a week) and you will start to attract leads using Attraction Marketing, which is way cheaper and better than buying leads.

Paid Lead Sources for Your Home Business

Obviously, we want free MLM leads for our business, but that takes time to generate through blogging, social media, and videos.

Below are some PAID sources. I have not tried all of these and each platform is different.

I suggest you experiment with each platform with very little money and see what works.

I would also experiment with your “ad copy” for the mailers and see which ad works better.

You can put a “source code” on your business opportunity link so you can see what is working.

Your source code is: ?SOURCE=

You place this on the end of your link and you can track your leads in the “Advertising” tab in your back office.

So, if you want to try your link in easyhits4u, you could add “easy” to the end of your link and you can see “easy” in your advertising tab when you get a lead from easyhits4u.


Warning: Just because you buy leads, doesn’t mean they will join your business. You can lose a lot of money if you don’t know how to “close” these leads. Be sure and learn the proper prospecting skills for each platform.

It takes time to master and the conversion rate will be from 1% to 3% for “cold leads.” That means 1 to 3 people will join out of 100 leads. (not guaranteed)

Buying Leads:

Real-Time National Leads 67 Cents  (scroll down to the 5 leads a day @66 cents a lead) (Phone prospecting required.)      These are “geneology leads” and are already in MLM or familiar with MLM. (Phone prospecting required.)

Solo ads:

Solo Ads X

Traffic Exchanges:


For the mailers, use a message like this:

(subject title) From “Your Name” — I Joined This – Automated Recruiting System


I have been looking for a good MLM, and I’m so excited!

Take a look at this.

The automated recruiting system is amazing!

And … the products are totally different than the norm.

Weekly jumpstart cash, too!

Take care,

“Your Name”


( Take your over to and shrink it, then place it in the URL spot in the mailer.

Don’t forget to change the “your name” to yours.)

I hope this helps.

Generating a consistent flow of leads into your business is crucial to your success.

No leads = No business.

It takes time and patience to master these platforms, but once you find something that works, you can “scale up” by adding more money on the technique that works.

Good luck.

Thanks for reading MLM Training and Lead Generation Tips for 2018!

If you’re not in my business yet, Please visit “About Erik.”



6 thoughts on “MLM Training and Lead Generation Tips for 2018”

  1. Thank you so much for this. Being involved in several MLM in the past (and currently) with no income return..I enjoyed reading it and am learning lots of new information. I hope I can reach that level one day where I can quit my full time job and work for myself with residual income.

    1. Anyone can reach that level with the right determination Linda. I started with only $80 left on a credit card nearly four years ago. There were many hardships along the way but I pressed on and had to rebuild my team three times. The secret in MLM is to never stop recruiting because 90% of your team will quit, but you only need 3 to 5 leaders on your team to make a six or seven figure income.

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