How Lack of Momentum Can Kill Your MLM Business

Your MLM business can be really exciting when your team starts to build their teams and your organization grows exponentially. However, most of the people you thought would be leaders fade away. Here’s How Lack of Momentum Can Kill Your MLM Business.

I’ve been building MLM since 2014 and I’ve seen a lot of people come and go. MLM can be a rollercoaster, and can go against all your instincts and traditional business models.

Your only job security in MLM essentially is to keep recruiting month after month, day after day.

One of the main reasons I am a network marketing leader is because I have never stopped recruiting since 2014. I have probably generated 500,000 leads during my time in MLM.

Most people don’t know how to generate leads and rely only on bringing in a few of their friends and family. I talk more about the 3 types of MLM distributor HERE.

MLM runs on fresh leads – if you want to really make your MLM business work you have to learn how to attract strangers (cold market) to your opportunity.

The main reason MLM leaders do so well is because they figured out a few lead generation techniques that bring in leads consistently month after month, day after day, and without spending any money on leads.

What do they do? They create content that generates leads for years; think Blogging, YouTube videos, Facebook posts, eBooks, webinars, training courses.

But, if you’re just starting out in MLM you probably don’t have content and don’t have thousands of followers on social media.

So, what can you do?

One, you can start creating content, and two, you can do paid advertising.

See, if you’re new to MLM you will have to generate consistent leads like the big boys but you will have to spend money to do it. Yes, you will probably lose money in your first year of MLM, but that is what starting a small business means for most people. If you can handle this reality and understand the risk, you’ll go far.

How Lack of Momentum Destroys MLM Organizations

I have seen many new people who join my opportunity shoot up the ranks, only to fall back down in a month or two.

This is the hardest thing to watch because you feel sorry for them and you also take a big financial loss. You want your team to grow every month, not go backwards. Unfortunately, sometimes our business growth looks like the stock market. You will have peaks and valleys until you get a solid team of leaders building.

So, why do these potential leaders go backwards?

There are a few reasons why they lose momentum:

  1. They stopped or slowed down doing the activity that made them grow so fast in the beginning. (Less prospecting, less advertising.)
  2. They stopped recruiting and went into “management mode” and spent all their time helping their existing team. (Can’t stop recruiting, ever!)
  3. They tried re-inventing the wheel. (They changed their ad, or created a new system that didn’t convert as well.)
  4. They got sick or went on vacation.


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Here’s a good MLM quote that fits well here:

“MLM loves speed.”

MLM is fueled by excitement, growth, and momentum.

No one wants to join a team that feels stagnant and isn’t growing.

That’s like wanting to board a sinking ship.

So, the main thing that fuels MLM and makes it exciting is recruiting fresh people who are excited also.

See the pattern here?

It’s all about recruiting every day, every month, every year.

You keep recruiting until you die.

Ideally, you get enough content up online that helps you generate leads so you don’t have to spend so much on advertising.

Advertising is a Tax Write Off

Think of it this way – would you rather pay $10,000 in taxes, or spend $10,000 on advertising and only pay $3,000 in taxes and have a bigger MLM business because of it?

Last year, I cut my taxes by 60% because of my business expenses.

I heard that if your home business is at least 50% of how you earn your living you can write off any business-related expense.

I would rather put all my money back into my business than to pay the MAN a ton of taxes. It just makes sense.

If you really want to make serious income with MLM, you have to swallow your fear and put a ton of resources into your MLM – period.

If I could spend $50,000 on advertising and content for my blogs I would, because I plan on making my MLM a million dollar business.

You won’t make a million dollar business if you have trouble spending $20 on an ad campaign.

Thanks for reading!


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Erik Christian Johnson is a full-time blogger, self-development advocate, and full-time network marketing Entrepreneur.

All articles are solely used for educational purposes and merely the opinion of the blog writers. Please refer to the Disclaimer page for full disclosure.

One thought on “How Lack of Momentum Can Kill Your MLM Business”

  1. Great post, Erik.

    Momentum is hard to gain and easy to lose. The only way to keep it is to stay in Phase 1 activities: retailing and recruiting.

    Going into management mode is what most people do once they sign up 3-10 people because management mode is easy. You get ZERO rejection in management mode.

    I’ve found that once the leader stops recruiting the team starts recruiting. The biggest and best builders are recruiting machines.

    They generate thousands of leads, to sponsor hundreds of reps, to find a few key leaders who generate 80 to 90 percent of their income. That’s just the way it works.

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